Digital Customer Journey

Ruby Hotels

Even before Ruby Hotels opened its first property, we were a close technology partner, shaping their digital guest journey from the ground up. Together, we developed digital solutions that bring the Lean Luxury concept to life seamlessly. From the website and booking platform to the self-check-in solution, we built a fully integrated digital infrastructure that optimizes operations, increases direct bookings, and enhances the guest experience.

Pioneering a digital-first guest journey

Ruby Hotels, founded in 2013, is a hotel group known for its unique Lean Luxury philosophy. With 20 stylish properties across Europe, Ruby blends affordability with individually designed hotels that reflect the local culture and character of their locations.

Before opening their first hotel, Ruby Hotels approached us with a vision: to create a digital-first guest experience that would redefine convenience and efficiency in the hospitality industry. They wanted to offer a seamless journey for their guests. With their focus on innovation and guest satisfaction, Ruby sought a partner experienced in crafting custom digital solutions for the hotel industry.

how we helped

From conceptualizing the guest experience to developing their website, booking engine, and self-check-in solution, we have been a trusted partner

Conceptualizing the Digital Guest Journey
Developing the Website and Booking Engine
Self-Check-In
Continous Optimization

Reimagining the Digital Experience for Ruby Hotels

Leveraging our expertise in hotel-focused web solutions, we partnered with Ruby Hotels and their brand agency to relaunch their website in 2023, translating their lean luxury philosophy into a seamless digital journey. With a refined design and a custom-built booking engine, the site effortlessly reflects Ruby’s unique brand character while ensuring a smooth, intuitive experience for guests across 20+ hotels.

Seamless Direct Bookings: Custom Booking Engine for Ruby Hotels

Ruby Hotels needed a booking experience that matched its philosophy: lean luxury with a frictionless, guest-first approach. We built a fully integrated custom booking engine that not only reflects the brand’s sleek aesthetic but also drives direct reservations and streamlines operations.

What We Delivered:

Bespoke Booking Engine: Designed from the ground up for Ruby Hotels, ensuring a seamless and high-converting booking flow.
Website Integration: Embedded directly into the Ruby Hotels website for a fast, intuitive, and on-brand experience—no redirections, no distractions.
Optimized for Direct Revenue: Smart features, including exclusive member rates, encourage more direct bookings while reducing reliance on OTAs.
Scalability & Flexibility: Built to grow with Ruby Hotels, supporting new properties and evolving guest expectations.

By integrating member rates directly into the booking engine, we helped Ruby Hotels increase direct bookings and guest loyalty, reinforcing the value of booking through their own platform.

Seamless Self-Check-In for Ruby Hotels

We developed a custom self-check-in solution for Ruby Hotels, designed to fit seamlessly into their lean luxury experience. Guests can check in independently, receive their encoded room keys, and settle in—all while enjoying a drink at the bar.

Our latest Version 2 is a complete revamp, making the process faster, more intuitive, and fully integrated with Ruby’s PMS, booking engine, and payment system for a frictionless arrival. By automating check-in, hotel staff can focus on personalized guest interactions rather than routine admin tasks.

This efficient, guest-friendly solution blends technology with hospitality, keeping operations smooth while staying true to Ruby’s signature relaxed atmosphere.